In the past few years, YouTube has managed to become a fruitful business for plenty of content creators. It doesn’t matter if you want to create a motivational music track, play games or just share vlogs with people, YouTube is the right way to do it. But the reality is that video marketing has changed quite a lot, and in 2017 we can see some rather interesting trends. If you are a content creator and want to get some good background music for YouTube, or you just create audio and want to shift a video, then you want to see these great video marketing stats right now.
By 2017, online video will account for 74% of all online traffic (KPCB).
A thing to consider here is that online video is extremely easy to access and digest. It’s a lot easier than reading a book or listening to audio. That’s why you may want to create videos and use corporate royalty free music as a background for them!
55% of people watch videos online every day (MWP).
Yes, videos are enticing, informative and addicting. So it’s easy to see why a lot of people want to check new and interesting pieces of content each day. Thankfully, the number of content creators is also getting higher and higher each day.
65% of video viewers watch more than ¾ of a video (Syndacast).
Despite the fact that some people just watch the beginning of a video or the motivational music track at the end for some videos, there are some that watch the whole thing. According to this stat, more than half of all viewers appreciate the creator and watch almost the whole thing
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
Why is that? Because video is a lot better at grabbing the attention of your customer. And you can also include corporate background music or even some upbeat corporate music to the video. The customer can have a great mood this way, and he/she can acquire the necessary information in no time.
52% of marketers believe that video is effective for brand awareness (WowMakers).
Sharing videos online is extremely easy. A lot of people do it, and that’s why videos can easily become viral. That’s the primary reason why videos can lead to a very good brand awareness. The results can be extraordinary and more people get to know about your business.
Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
While this can be a rather peculiar statistic, it does show that people are enticed by video use, especially when they open an e-mail. In a world where there’s a ton of spam in each mailbox, being able to see an informative video can be rather refreshing. That’s why customers get to appreciate things like this, and they open the e-mail when they see something like it.
Including video in a landing page can increase conversion by 80% (EyeView).
Explainer videos are particularly helpful for landing pages, as they inform customers about the product/service and outline its features with great success. Granted, text can do that too, but it just doesn’t manage to deliver a good experience all the time. Videos can also have background music too, and they are just more interactive as a whole.
Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
There are lots of benefits from checking out product videos and service videos. First, you get to receive all the information you want about the product/service in just a few minutes. Reading an article or a set of articles can eat up a lot more time. And while images are great, they won’t show every perspective. Videos are more informative, and they also bring in the tri-dimensionality of each product into play.
4 out of 5 consumers believe that demo videos are helpful (Animoto).
This is why you need to use some background music for YouTube and create videos that demo your product. Customers want to see the product before they purchase if they can’t touch it. So yes, videos are the next best thing if physical access to that product is not available at that particular time.
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
Once a customer sees the product videos, he/she will automatically know everything about the product. And yes, videos can incline a customer towards purchasing a product, sometimes even 2 times more than text or images.
As you can see, videos are the perfect medium for marketing your product or services. And since videos can easily become viral, you can obtain an outstanding set of benefits from this just by uploading your videos online. Create a product video now, use background music for YouTube and upload it as fast as possible. Give it time, and you will be able to gain a lot more conversions in no time!