Corporate videos comprise of many different types of videos. It can be anything from how to videos to any commercial. The main thing that you need to make a good corporate video is the right background music.
The problem is you cannot just add anything in your video. The music should match the theme of the video.
WHAT IS CORPORATE MUSIC?
Corporate music is usually referred to as the background track used in a corporate video. A corporate video is a video that is used by a company or organization. It is most often meant to be viewed by a specific target population only. A corporate video can include anything from a training video or commercial advertisement of a product. You need to find the right background music to make the right video.
THE CHARACTERISTICS OF A GREAT CORPORATE TRACK
Finding the right music for your video is the most important part of making a video. There are certain characteristics that you need to keep in mind when choosing background music.
Try to find a Motivational music track. It should give a boost to your video. The music should help you deliver your message more clearly. The background music should be good enough to support the theme of the video.
2. NOT TOO DOMINANT
The music should not be too loud. Remember you have a message to give. If the music will be too loud it won’t create a good impact on people. Try to keep it simple. A piece of complex and loud music will divert people from the main reason.
3. NICE HARMONY
The music should have a nice harmony. It should make the viewer feel what you are trying to deliver. The music should be strong enough to create an impact on people.
The rhythm of the music should match the tone of the video. Don’t make it too fast nor too slow. Try to keep it simple and easy for people to understand it. Keep the rhythm of music between 100-126 BPM. If the music is too fast, it won’t create an impression on people. Similarly, if it is too slow, then it will make the people fall asleep.
FINDING THE RIGHT BACKGROUND MUSIC
Videos are the best way to gain traffic. As people prefer watching videos more than pictures. In order to make a good corporate video, you need good corporate background music. Background music is a way of adding more depth to your video. You need to find not only good but music that can help you gain more traffic. Adding just any music to your video can get you in trouble, as you need to have a copyright of it. Well, this problem can be solved as many different websites provide you an audio library. You can select any music that you find best matches your theme.
Try to select the music that appeals to your target audience and branding.