Music in a video sets the mood and energy of the scene. The kind of music you choose must match the scene that is showing on the video to make an impact. Here are some basic tips you can use in choosing the best music:
1. Choose the right music for your video
When choosing the music to go into your video, look at how it rates on these points:
Mood – What is the mood you want to set with the music? This comes from the tempo and bit rate of the music. Consider the action taking place in the video and match the energy. For example, a car racing scene could be well matched by trance music while a meditative scene will go well with classical music.
Placement – The music must be placed perfectly, fading in and out as the action on the video progresses. It should not hinder the flow of the action by distracting the watcher.
Setting – what is the setting of the action scene playing? Playing welsh bagpipes music in the background of a scene on a tropical island does not match very well as would having reggae music playing
Role – Music provides the emotional element in a video. It provides the feeling of the actors in the video. The music can reinforce the viewer’s perception of what the viewer expects the actor to be feeling. Upbeat corporate music in a bank marketing video will convey a good-feeling message associated with success which is unsaid by the actors in the video, but which can be perceived by the watcher.
2. Have a budget
The amount of money at your disposal determines the quality of your music video in many instances. If you are making a corporate video, you can cut your budget by using corporate royalty free music. You can then use the freed money to work on quality video production and other factors that improve your video’s quality.
3. Use royalty free music
This is an arrangement where you pay for music only once and use it for as many times as you want. For example, you could pay an artist to have his track as background music for YouTube. This means that however many hits the video gets, the price remains the same.
There is a mistaken notion that royalty free music is free. It is not.
The composer will ask for money in return or a mention in the video’s credits. Royalty free music is also not stock music. Stock music has to be paid for. Other mistaken beliefs are that royalty free music is poor quality or cheap. There are many top artists who will offer you a royalty free music deal if they believe in your work.
4. Buy a license
When you play, perform, copy, resell or make music available, you will need a license. This license protects the financial and artistic rights of the musician and the composer. The license is an expression of copyright permission from the artist. It is also a way of the authorities to know where you are performing to make revenue off your video. YouTube’s free music library is intended for using only on YouTube for non-commercial purpose.