Are you trying to make a promotional video for your new product? Well, there are several ways how you can make a good video. Videos are the best way to promote your product. It can help explain all the details within just a few minutes.
There are certain things which are necessary for making a high quality video. In order to meet all the requirements, here are 8 simple steps to guide you on how to make a great video to promote your products.
SET YOUR GOAL
For making a great video, what you need first to do is to set your goals. Ask questions like:
- What is your product?
- Who are you going to target?
- Who is your audience?
- What is the message?
Making a list of these questions can help you be specific with your goal. Now once you have your goal in your mind, try to make an outline of the whole video. Decide what the tone of your video is.
WRITE DOWN YOUR IDEAS
Writing down your ideas will help you a lot. Make a plot of the story. Write down the ideas in a sequence. Remember your video needs to be engaging. It won’t attract people unless it has a powerful story in it.
STICK TO YOUR TOPIC
It’s better to present just one topic in your video, at a time. Don’t try to convey different ideas at the same time. It will confuse the audience. That is why making the outline and setting the goal in first place is very important.
You want to attract more and more people to your video. For this, the best way is to create a very powerful story. A story that contains a message at the end. The story should be related to your brand. It should explain why to use the product. Adding royalty free music in the background can help in delivering the message in a positive way. You can find great background music for corporate videos, uplifting music or emotional music that will help you convey a strong story.
FIND THE LOCATION
When shooting a video, the most important thing is the location. Find a well-lit area where you can record your video. Proper lights are very important to record the video. Choose a location that suits your story-line. Add characters as well if you want.
RECORD THE VIDEO
When you are all done with your preparations, finally it’s time to shoot the video. With proper lights and a good quality camera, you can shoot a perfect video for your promotional goals.
GATHER ADDITIONAL FOOTAGE
Try to gather some additional footage. These can be something that is closely related to your story-line. Shooting additional footage will make editing easier for you, acting as fillers or transitional scenes with text.
EDIT THE SHOTS TOGETHER
Once you are done will all the shooting, now it’s time for doing some editing. Delete the scenes that you find unnecessary. Add scenes that you think are missing. Combine all the footage together and work your magic. Give as much time as you can on editing as this is the most important part of making a video. Add your background music according to the story. You can find great background music for any purpose all over the internet. Simply search for ‘Royalty Free Music’ or ‘Background Music’.
When you are totally done, give your video a worthy title. Finally, upload your video and embed it to all the relevant locations.
These are the easiest steps that you can follow to make your own brand video. Making a branded video is not as difficult as it seems. All you need to do is stick to your goals.