YouTube and Vimeo are the largest video websites in the world. As a result, it’s natural for corporate users to share their videos here and promote their offers, improve their branding and so on.
But if you are a business owner and you already created a corporate video, where should you put it? Does YouTube offer any benefits that Vimeo doesn’t, which one of these is the best option for you? Let’s find that out.
Pros and cons YouTube for business
The primary benefit of YouTube is that this is the largest video platform in the world. There are more than a billion users on YouTube each month, and around 100 hours of videos are uploaded to YouTube each minute. So yes, there are lots of people watching videos here. And since Google owns YouTube, the SEO aspect is pretty similar. Plus, it’s free, and it has paid advertising solutions that are perfect for companies.
The downsides of YouTube come from the overall quality of content. Since it’s the most popular platform and it’s free, there are obviously a lot of videos that lack quality. And since many times the recommendations are random, you will not have a professional environment for your corporate videos all the time. Also, there’s traffic cannibalization, and it can be tricky to connect with a specific type of audience on a platform like this. It’s a huge risk that you need to undertake.
Pros and cons Vimeo for business
Vimeo doesn’t have video advertisements, which makes it easier for you to promote your product and video the right way. They have a cost efficient business account that enables you to add unlimited HD plays, advanced stats, 20 gigs of storage per week and so on. The overall content quality is better here too, not to mention that the community is more respectful. Granted, it’s also a much smaller community, but it’s a lot easier to reach people that respect you and want to try out your product or service.
Vimeo downsides can be easy to spot too. As we mentioned earlier, it lacks the huge traffic that YouTube corporate videos have, and that will obviously be problematic. Then you have to note the fact that Google Search engine results tend to favor YouTube and not Vimeo. There’s a limited amount of uploads too, which in the end is not the best option for a lot of companies that need an online presence.
What’s best for me?
If you want to find the best video platform for your business, your primary focus has to be on your budget and your company goals. The idea is that YouTube is free, so uploading there doesn’t cost anything. However, Vimeo offers a more professional environment at a higher cost. It’s all up to you to figure out what upsides are more important than downsides, and then you can pick the right platform. One thing is certain, promoting corporate videos on one or even both of these websites will help you boost your exposure and sales!